THE GRAND OPENING

by Kent Ballard

Author’s note: Every word of this is true.

One of the drawbacks to rural life is the lack of big name entertainment. When I was seven years old, in 1960, I realized it was pretty unlikely that Soupy Sales or Steve Allen would ever make a public appearance in a corn field near me. Live entertainment usually consisted of playing baseball with my dog or riding Old Mary, our Holstein, around in the barn lot.

One day while watching the afternoon cartoons on our ancient Philco, I was astonished when the host announced that he was going to make a public appearance at a new furniture store opening in the little town near our farm. There would be sing-alongs, magic tricks, and a free treat for every boy and girl in attendance.

The host was a nice man named Happy Harry, and he was immensely popular with all of the local children. He reported for duty every afternoon in a crisp white sailor’s suit and cap, played passable guitar, and best of all, ran lots of cartoons. He opened his show with a warm smile and a cheerful song, and he closed it with the admonition for all of us “good little sailors” to mind our moms and dads and say our prayers at night.

Being a farm kid, I had never seen a real celebrity before, and this would be my first. I knew Happy Harry was a star because I had seen him on TV. That was what I kept telling my mother as she loaded me into our ’58 Ford on the big day. I was going to see my hero. And get a prize!

He was to appear at noon. We got there twenty minutes early and found about a hundred other kids and their mothers packed tightly around a rickety-looking platform. My Mom wanted to make sure I had a good view so she started trying to cram me forward. She succeeded only in wedging me in between other mothers who were trying to cram their kids ahead. It was a hot day and they smelled funny.

Noon came. Noon went. No Happy Harry.

By 12:30, the crowd was making its displeasure pretty vocal. The store manager made a few lame excuses, reassured everybody that there would be prizes and fun galore, then hastily departed the stage.

A little after 1:00, the crowd was soaked in sweat and openly hostile when Happy Harry lurched onto the platform. He had about three days’ growth of beard. His sailor suit—so spotless and creased on TV—was rumpled and stained. His hair was sticking out at odd angles from under a greasy swabbie’s cap planted far back on his head, and he was drunker than any human being I would see for the next fifteen years.

He mumbled something about being late, swayed to and fro silently for a moment, then launched into a rambling and largely unintelligible story about Popeye, who he referred to as his “ol’ drinkin’ buddy.” He paused in mid-sentence a couple of times to leer wickedly at some of the younger mothers and mutter under his breath.

Bear in mind that this was a very conservative rural community, and that this took place in 1960. Some of the mothers, shocked, dragged their protesting children away and swore to write Harry’s sponsors. Others marched into the store for a confrontation with the manager. But most of us, parents and children alike, stood in open-mouthed amazement as Happy Harry picked up his guitar and invented a new set of lyrics to his theme song, which he howled loudly while twisting and gyrating like Elvis.

Happy Harry then picked up a box of magic tricks, stared at it curiously for a moment, and sat it back down without a word. He was looking pretty bad by then; pale, sweating profusely, and unable to focus his eyes.

As kids often do when they find someone in a predicament, we turned utterly vicious and began taunting him and booing. My strongest memory of the day is of an older kid yelling, “Hey, Harry! What’s your REAL name? Tell us your REAL name, Harry!”

Happy Harry’s face turned purple with fury and his bloodshot eyes actually frightened me. “Happy Harry IS my real name!” He bellowed maniacally, “My first name’s ‘Happy’ and my last name’s ‘Harry’!” This was received with catcalls and squeals of derisive laughter. I have no idea why this is so vivid in my memory after fifty-four years. I guess it never occurred to me that Happy Harry may have, in fact, had another name. I was to learn much that day.

He attempted to regain control by slurring, “Hey kids, who wants a prize?” This quieted us for a moment until he held up a small bag of balloons. Obviously, he had balloons enough for only a fraction of the children present. There was a rush for the stage and the little kids in front were being mashed in the process. Happy Harry panicked and threw the balloons towards the rear of the crowd, a grave tactical error. The crush of children tried to reverse direction instantly and there was a stampede. Many children—including yours truly—were knocked down and trampled. While kids were crying and mothers were screaming, Happy Harry, wild-eyed and literally drooling, picked up a thick stack of publicity photos and threw them at everybody, cursing humanity in general and children in particular as he did so. The hapless store manager and a couple of burly employees rushed up onto the stage and grappled with Harry, giving him the bum’s rush down the steps and into the back door of the new store.

To the best of my knowledge, there were no lawsuits filed. (This was 1960, remember.) Happy Harry’s show remarkably continued for another year or so, then he was replaced by another, less memorable host. The local gossips in our community kept the telephone lines busy with lurid details about the grand opening, and the new store eventually went bankrupt.

For some time afterward, I was a major celebrity among my friends in the second grade who didn’t go to the store opening. They listened with rapt attention over and over as I described the “riot,” and within two weeks the story contained squad cars full of state troopers who, in desperation, turned police dogs and fire hoses onto the mob in order to quell the disturbance while Happy Harry fired a pistol wildly into the air…

Television has changed since those days, and not all for the better. Live TV is almost unheard of, and children’s shows rarely acknowledge the delight a child enjoys when watching an adult caught making outrageous mistakes. Kids do that all the time. Seeing grownups in a less than perfect light often has a reassuring effect. Perhaps, the kid will think, maybe I’m not so bad after all…

And that might be the best lesson we could teach them.

Looking back, that was one of the happiest afternoons of my life, even if I didn’t get a balloon. If I could meet Happy Harry now, I’d shake his hand and thank him.

But I damn sure wouldn’t by him a drink.